How to Fundraise in Turbulent Times: A Q&A with Brian Winkelbauer
On April 1, Brian Winkelbauer took the development reins at the University of Colorado Colorado Springs—fresh off his recent fundraising efforts for CU-Boulder campus programs. Winkelbauer took a moment to share his fundraising approach during challenging times.
What are UCCS’s top fundraising priorities?
Our development staff will focus on the Chancellor Pam Shockley-Zalabak’s top priorities, including: scholarships to meet the needs of a growing campus; professorships and endowed chairs; funding for capital projects such as remodeling the Science Building; an Event and Conference Center; and financial support for programs and initiatives within each school and college, many of which connect UCCS with the community.
How does this economy affect your approach toward fundraising?
Fundraisers tend to have a positive outlook, so a challenging economy means there is still opportunity for us somewhere. In fact, it’s important that we continue to solicit support, and not use the economy as an excuse to keep us from talking to donors. Now is when building and maintaining a support base is key. While good donor stewardship is always essential, we want to reconnect with donors even more frequently to let them know their gifts are making a difference.
This also is a particularly good time to broaden our prospect pool, and get people involved with CU in a hands-on way. In our experience, donors tend to understand philanthropy’s importance during difficult financial times—they just may not be able to give as much. By emphasizing stewardship and participation, we’ll be well positioned for enhanced support when the economy swings upward.
How can I better make the case for my own area of CU?
Faculty and staff can provide all-important donor stewardship with frequent progress updates on their program, school, or college. Simply building a relationship with a donor is immensely important. Also, by making a personal gift to a particular program, you provide a tremendous display of leadership. Regardless of amount, the sheer act of giving is the best possible endorsement of the great things happening at CU.
